The San Diego real estate market kicked off 2026 with strong momentum and renewed confidence.Unlike the traditional slower start to the year, buyers are entering the market earlier than usual, signaling optimism and a sense of urgency we didn’t fully see in 2025.
One of the biggest shifts we’re seeing is improved inventory—particularly along the coast. More quality homes are coming to market, giving buyers better options while still maintaining healthy competition. Pair that with a modest reprieve in interest rates, and we’re seeing increased activity across multiple price points.
Homes that are priced correctly and thoughtfully prepared for sale are moving quickly. In many cases, well-positioned properties are receiving multiple offers, reinforcing the importance of strategic pricing and presentation in today’s market.
Buyer sentiment is notably stronger than this time last year. Many buyers are motivated to secure the right home early in the year, anticipating increased competition as we move into the spring and summer months. This early-season demand is creating opportunities for both buyers and sellers who act decisively.
As local market experts, our role is to help clients navigate these conditions with clarity and confidence. Whether it’s advising sellers on how to stand out or guiding buyers through competitive situations, we are focused on creating smooth, successful outcomes in a dynamic market.
If you’re considering buying or selling in 2026, now is the time to start the conversation. A strong strategy—tailored to your goals—can make all the difference.
Call or text The Yost Quesada Team at 619-600-5922
Let’s make your next move a confident one.
Jenna Yost Hoyas
Jenna Yost Hoyas has spent her life and career making dreams a reality, whether they’re her clients dreams or her own. Jenna did just that when the Tucson Arizona native moved to San Diego in 2008. Living at the beach was always a dream, and she needed to make it a reality. She started fulfilling the dreams of others in 2012 when she entered real estate. Since becoming a full-time agent in 2015 and making partner at The Yost Quesada Team in 2018, as Lead Buyers Agent Jenna has helped hundreds of families buy and sell homes in San Diego. “I find a way to make it work and provide excellent world class service to create clients for life,” Jenna says. “I like to get creative and make sure to find a solution to all of my clients real estate needs. I am very accessible and always put the client first.” Deeply involved in the places she feels passionate about, Jenna lived on Catalina Island teaching environmental education, and she brings her wide experience as a business banker to her work as a real estate agent. Her specialties include working with both buyers and sellers, with a particular focus on experience with VA military buyers, coastal luxury homes, trust sales, and first-time buyers. Jenna also brings her passion to the charitable world as well. In 2011, Jenna began a non-profit organization called Cocktails for The Cure benefiting the Susan G. Komen foundation. Over the past six years they have raised more than $60,000 to donate toward breast cancer research. She’s also been involved as a board member for the Boys & Girls Club and active with a charity called Standup for Kids. In her spare time, Jenna enjoys hiking, Crossfit, and traveling. Deeply into fitness, Jenna has run three full marathons and more than thirty half marathons. She also, of course, loves spending time where she always dreamed about, the beach.
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