The San Diego real estate market kicked off 2026 with strong momentum and renewed confidence.Unlike the traditional slower start to the year, buyers are entering the market earlier than usual, signaling optimism and a sense of urgency we didn’t fully see in 2025.
One of the biggest shifts we’re seeing is improved inventory—particularly along the coast. More quality homes are coming to market, giving buyers better options while still maintaining healthy competition. Pair that with a modest reprieve in interest rates, and we’re seeing increased activity across multiple price points.
Homes that are priced correctly and thoughtfully prepared for sale are moving quickly. In many cases, well-positioned properties are receiving multiple offers, reinforcing the importance of strategic pricing and presentation in today’s market.
Buyer sentiment is notably stronger than this time last year. Many buyers are motivated to secure the right home early in the year, anticipating increased competition as we move into the spring and summer months. This early-season demand is creating opportunities for both buyers and sellers who act decisively.
As local market experts, our role is to help clients navigate these conditions with clarity and confidence. Whether it’s advising sellers on how to stand out or guiding buyers through competitive situations, we are focused on creating smooth, successful outcomes in a dynamic market.
If you’re considering buying or selling in 2026, now is the time to start the conversation. A strong strategy—tailored to your goals—can make all the difference.
Call or text The Yost Quesada Team at 619-600-5922
Let’s make your next move a confident one.
Jenna Yost Hoyas
Jenna Yost Hoyas is the Co-Owner and Realtor of The Yost Quesada Team at Douglas Elliman, where she has helped build one of Southern California's most decorated real estate groups, surpassing $700 million in career sales and earning recognition as a #1 Medium Team by both Volume and GCI across the Douglas Elliman Western Region in 2025. The team also holds the Pinnacle Award, placing them in the top 4% of all Douglas Elliman agents company-wide. Jenna has built her life and career around making dreams a reality, starting with her own. A Tucson, Arizona native, she followed her dream to the California coast in 2008 and has never looked back. She began her real estate career in 2012, became a full-time agent in 2015, and made partner at The Yost Quesada Team in 2018. Since then, she has guided hundreds of San Diego families through buying and selling homes with a hands-on, highly personalized approach. Known for her creativity, problem-solving mindset, and commitment to delivering a world-class client experience, Jenna specializes in a wide range of transactions including VA military buyers, coastal luxury homes, trust sales, and first-time buyers. She is also a member of Douglas Elliman’s Estate, Trust & Probate Division, helping families and fiduciaries navigate sensitive real estate matters with care and discretion. Her background is as dynamic as the clients she serves. Jenna once lived on Catalina Island teaching environmental education and later built valuable financial expertise during her years as a business banker, experience that continues to bring meaningful depth to every transaction. Outside of real estate, Jenna is deeply involved in philanthropy and community service. In 2011, she founded Cocktails for The Cure, a nonprofit benefiting the Susan G. Komen Foundation that has raised over $60,000 for breast cancer research. She is also a member of the Trust & Estates Council for Rady Children’s Hospital, supports the nonprofit Home for a Home, and has previously served on the board of the Boys & Girls Club while remaining active with StandUp for Kids. An endurance athlete at heart, Jenna has completed three full marathons and more than thirty half marathons. When she is not running, traveling, or spending time outdoors, she enjoys life in Coronado with her husband Chris and their beloved dog Humphrey, usually somewhere close to the beach. Women Owned Small Business | Over $700M Sold
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